Beyond Borders and Bazaars: China and Russia's Contest for Hearts and Minds in Central Asia

Islam Supyaldiyarov; Rahul Gupta; Saule Aliyeva

doi:10.52536/3006-807X.2024-2.04

Authors

Islam Supyaldiyarov L.N.Gumilyev Eurasian National University, Kazakhstan Author https://orcid.org/0009-0000-3010-5821
Rahul Gupta Jawaharlal Nehru University, India Author https://orcid.org/0009-0009-6338-9782
Saule Aliyeva L.N.Gumilyov Eurasian National University Author https://orcid.org/0000-0001-5098-9206

DOI:

https://doi.org/10.52536/3006-807X.2024-2.04

Keywords:

China, Russia, Central Asia, soft power, cultural diplomacy

Abstract

This article explores China and Russia's cultural diplomacy and soft power approach in Central Asia. Drawing from various sources, including scholarly literature, reports, and expert analyses, our analysis elucidates the strategies employed by these powers. Both states compete for influence through a combination of hard and soft power tools tailored to the diverse geopolitical landscape of the region. While China relies primarily on its vast economic potential as a critical component of its cultural diplomacy to build soft power, Russia leans on its historical socio-cultural ties with the region. The contest for influence between Russia and China in the region extends beyond mere geopolitical maneuvering, permeating into the realm of culture and evolving into a battle for the hearts and minds of the region's public. This competition significantly impacts global power dynamics and the future growth trajectory of Central Asian states. By highlighting the intricacies of these relationships, we aim to contribute to the existing literature on the geopolitical situation in Central Asia from a cultural perspective.

Author Biographies

Islam Supyaldiyarov, L.N.Gumilyev Eurasian National University, Kazakhstan

PhD candidate, L.N.Gumilyov Eurasian National University, Senior Lecturer at Suleyman Demirel University (Kazakhstan)
Rahul Gupta, Jawaharlal Nehru University, India

PhD candidate of the Centre for Russian and Central Asian Studies, School of International Studies, Jawaharlal Nehru University (India)

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