Digital Transformation of the Tourism Industry and Its Impact on Export Potential: Evidence from Kazakhstan

Laylo Tashpulatova; Fotima Suyunova

doi:10.52536/3006-807X.2025-1.003

Authors

Laylo Tashpulatova University of World Economy and Diplomacy, Uzbekistan Author https://orcid.org/0000-0002-9142-6191
Fotima Suyunova University of World Economy and Diplomacy, Uzbekistan Author https://orcid.org/0009-0000-5568-3708

DOI:

https://doi.org/10.52536/3006-807X.2025-1.003

Keywords:

digital technologies, tourism, artificial intelligence, digital banking

Abstract

Digital tourism in Kazakhstan is a rapidly developing field that is actively incorporating modern technologies to enhance the tourism experience and improve management. This article analyzes the evolution of the tourism industry in Kazakhstan within the context of digital transformation. Various research methods, including content and comparative analysis, were employed to assess the impact of digitalization on the tourism and hospitality sectors. Additionally, a SWOT analysis has been conducted to identify the main tasks for enhancing the tourism sector. This research outlines a concept for developing the tourism and hospitality industry, which consists of four key elements: government policy, digital banking, digital promotion, and digitalization in the hotel business.

Author Biographies

Laylo Tashpulatova, University of World Economy and Diplomacy, Uzbekistan

Laylo Tashpulatova - Candidate of Economic Sciences, Associate Professor, Head of the Department of International Economics in the University of World Economy and Diplomacy, Uzbekistan. Research interests: sustainable development, foreign aid and macroeconomic stability.
Fotima Suyunova, University of World Economy and Diplomacy, Uzbekistan

Fotima Suyunova – PhD student at the University of World Economy and Diplomacy, Uzbekistan. Research interests: digital economy, tourism and hospitality and innovative economy.

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