The Effectiveness of Kazakhstan's Current Positioning and Branding on the International Arena

Аigerim Таssilova; Nazia Таssilova; Zharilkasyn Zhappasov; Аigerim Ussembayeva

doi:10.52536/2788-5909.2023-3.02

Authors

Аigerim Таssilova Al-Farabi Kazakh National University, Kazakhstan Author
Nazia Таssilova Al-Farabi Kazakh National University, Kazakhstan Author
Zharilkasyn Zhappasov International Engineering Technological University, Kazakhstan Author
Аigerim Ussembayeva Al-Farabi Kazakh National University, Kazakhstan Author

DOI:

https://doi.org/10.52536/2788-5909.2023-3.02

Keywords:

MDP, Kazakhstan, image, mass media, world stage

Abstract

As a result of many years of studying "public diplomacy", the term "mediated public diplomacy" appeared in science. After conducting a survey, we found out that there are very few works on public diplomacy of Kazakhstan in the sphere of media communications, and mediated public diplomacy has not been considered by Kazakhstani researchers. Even in the Western world, MPD began to be seriously studied only in 2008. The world of press and TV channels, as well as the Internet are undoubtedly the first means of increasing popularity abroad. Also the urgency of the work is evidenced by the lack of real expert monitoring of the world media, determining the image of Kazakhstan in foreign publications.

Author Biographies

Аigerim Таssilova, Al-Farabi Kazakh National University, Kazakhstan

PhD, Lecturer, Al-Farabi Kazakh National University (Kazakhstan)
Nazia Таssilova, Al-Farabi Kazakh National University, Kazakhstan

Candidate of Historical Sciences, Associate Professor, Al-Farabi Kazakh National University (Kazakhstan)
Zharilkasyn Zhappasov, International Engineering Technological University, Kazakhstan

Candidate of Historical Sciences, Associate Professor, Internatinal Engineering Technological University (Kazakhstan)
Аigerim Ussembayeva, Al-Farabi Kazakh National University, Kazakhstan

Master degree, Al-Farabi Kazakh National University (Kazakhstan)

References

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